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#017: Secret Weapon of Sales w/ Chris Ross & Wes Baiz

In this episode of The Win-Win Effect™ Podcast, Host Chris Ross and Co-Host, Wes Baiz have an in-depth conversation about the persuasive power of pacing and why they believe it’s the secret weapon of sales. Future Pacing allows the BUYER to see things from the SELLER perspective. As a salesperson, it’s essential to understand that you are not selling a solution; you should be selling the outcome. You will learn how to make these transitions ethically for the BUYER to achieve the desired result.

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