In this episode of The Win-Win Effect™ Podcast, Host Chris Ross (@thisisChrisRoss) and Guest, Wes Baiz (@WesBaiz) have an impactful conversation on why so many Salespeople blame their poor performance on “BAD LEADS.” And the impact of dedicating the time to gain enough knowledge on increasing the knowledge needed to serve potential customers. If someone asked you to name one trait that genuinely sets successful people apart, what would pop into your head? Talent? Resources? Innovative ideas? All of these things surely make a difference, but the one thing that successful people do is READ – A LOT! Over 85% of successful people read two or more self-improvement or educational books per month. Amazing leaders have many exceptional habits. You don’t want to miss Chris sharing some amazing strategies anyone can adapt to any Sales Process.