In this episode of The Win-Win Effect™ Podcast, Host Chris Ross (@thisisChrisRoss) and Guest, Wes Baiz (@WesBaiz) have an exciting conversation about why so many organizations are saying cold calling is dead. Many successful businesses rely on cold calling to drive revenue. It doesn’t matter if they’re Fortune 500 or even a small business, they all have sales reps eagerly “smiling and dialing” day in and day out. If you’re still doing cold calling like it’s 1999, you might as well not do it at all. I recommend you listening in to this podcast so you can pick up the phone and start dialing. Too much has changed in the past 20+ years, which is why I recommend you listen in to this episode so you can pick up the phone and start dialing.